Friday, October 08, 2010

NHL Superheroes' Promo Website Up and Running

As I mentioned in yesterday's post, the NHL and comic creator Stan Lee have teamed up to create a new line of superheroes based on each of the league's 30 teams. It's called the Guardian Project. Today the new Guardian Project website has gone live.

Upon arrival, the site takes visitors through a short trailer (complete with a driving metalhead guitar and drum score that gets kind of annoying after a while for its repetitiveness) teasing what some of the characters will look like. Problem is, the superheroes are all so shrouded in shadow it's pretty hard to make out any details, much less identify who represents what city.

Once the promo's over, it flips to the homepage, which is even more murky and piled with a legion of generally indistinct figures. There really isn't much more to the site aside from Stan's bio and a news page.

The National Hockey League's news page reports the characters will be unveiled at a special presentation during the All-Star Game on January 30, 2011 in Raleigh, North Carolina.

I've still got a bad feeling about this.

But, at the same time, I think we can have a little fun with it. More to come...

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